They don't always understand what developers can do to add value to a product.
A simple programming exercise using node.js xteam code#
They create good code that exceeds a designer's UI and UX requirements.Ĭreative agencies don't always realize or understand this. They can take an awesome layout and create code that will be compatible across all browsers, platforms, and devices. Creative coders don't simply follow programming rules. Programmers who practice creative coding are needed. Such a neat division of brainpower and processes is seldom the case. At first glance it would seem that programmers merely follow orders using logic to transform requirements into code. Developers or programmers rely more on logic, and therefore on left-side brain processes. They rely heavily on processes embedded in the right side of the brain. We Need Both Sides of the Brain to Get Things DoneĬreative agencies work with ideas and concepts. Later, we will see how one dev agency puts this common ground concept into practice. The left and right sides of the brain share creative "sparks", and share the overall workload.Ĭreativity breaks down walls and enables developers and creative agencies to work together to their mutual benefit. It's called creativity, and it is sharable. Designers toss requirements over the wall from one side, and the developers toss results back from the other side. Projects should go more smoothly when the two groups work closely together, but a wall often separates them. On the surface, design agency teams might appear to corner the market on creative thinking leaving the developers the task of transforming their creative ideas into code.
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